The 8020 Blog

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Its easy to think that the reason we want a new client is so we can make a sale however it’s more profitable when we begin to think that the purpose of a sale is to get a client.

(It’s OK if you need to read that twice!)

The real wealth in your small business lies in the quality and quantity of relationships that you have with prospects and clients.

If you have a relationship of trust and respect with many prospects and clients you can make multiple sales to them over an extended period of time - so the real value lies not in the sale, but in the client.

This different way of thinking will cause you to re-evaluate how much you are prepared to invest in order to get a new client.

It will also make you think very carefully about the levels of service you provide to those clients and how to respond when you have a client complaint to deal with.

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I’ve been resisting the tug of Social Media Marketing for some years now but the case for engaging in blogs, Twitter, YouTube and possibly facebook is now compelling.

Case in point: David Thorne had 60,000 people confirming their attendance at “Kate’s birthday party” (a fictitious event at a real apartment) and another 180,000 waiting to have their attenance confirmed. Then facebook smelt a rat and shut it down.

Click here for the full story (hopefully the link is still live, unlike David’s invitation).

Now perhaps face book is not the best business to business social marketing medium but it still begs the question: if a prankster can get 240,000 people interested in gate crashing a party that doesn’t exist … what can you do with Social Media marketing to get new clients interested in you and your business.

Hmmm … worth thinking about huh?

Click here for a link to a video recording of a webinar that Social Media marketing guru, Russell Holland presented on the subject: How To Use Social Media Marketing For Real Business Returns

Enjoy.

PS if you want a good belly laugh check out David’s web site here: http://www.27bslash6.com/.

The title of this post sums up pretty well what my business is all about: helping business owners get more clients, make more money and have more fun.

I mean, did you have something else in mind for your business?

When you think about it, “more clients, more money and more fun” is a pretty good plan.

And yet if you looked at how many business owners spend their time it would be understandable if you thought they wanted less clients, less money and less fun.

The reason I say that is that many, if not most, business owners spend their time working on anything but marketing and in the process get less clients than they want, make less money than they need and create more stress (less fun) doing it.

In discussion with a client today I mooted my decades old theory, yet to be disproved, that any business owner who invested 3 out of 5 days a week in marketing activity (i.e. “let’s get some new clients”) would create a massive income-explosion even if they did the marketing badly!!!

Now, before you think”oh yes that’s OK for you but I could never invest 3 days a week into marketing, I’m just far too busy” (oops, too late, you’ve already thought it) … busy doing what exactly? Is there anything more important to the lifeblood of your business and the financial success of you and your family than getting new clients? I doubt it.

There are several barriers to income explosion. But the first and by far the biggest, is the belief that you can not devote time to marketing, that you are too busy with clients/suppliers/staff/emails/meetings/planning/reading/driving/whatever …

The day you choose to find a way to commit - to start with - even one day a week for marketing your business, is the day you will take a giant leap toward the income, business and lifestyle you really want.