Making your business expandable
Tuesday, June 15th, 2010You are receiving this because you are subscribed to Tom Poland’s 8020 Blog. Feel free to forward to your friends - share the love! Manage your subscription options at the bottom of this email.
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The majority of businesses can’t be expanded beyond the capacity of the owner’s time for three reasons.
The first is the lack of proven marketing systems that generate quality leads coming into the business on a regular, predictable basis.
The second is the lack of a documented, teachable sales process that converts the leads into clients.
The third is the lack of a documented, teachable value delivery process that fulfills client expectation (and more) and turns them into returning customers.
These last two have the power to take the owner out of the sales and delivery cycle and frees him/her up to do more marketing and more product/service innovation.
The lack of these three items not only stop the business from expanding, they also prevent the business from being saleable.
So to free up your time, to drive growth and to make your business worth (potentially) millions, focus on those three things.
If you want more on this the register for my zero-cost training coming up next week … you can click here to find out more.