GOYFA for small business marketing success
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I have a close friend whose business is languishing without enough clients. Sam (name changed) is a therapist and has around 5 clients a week. His capacity is 40 clients a week.
Sam’s answer to the client slump is to …
- Clean his offices daily
- Read more books on his specialty
- Talk to me about how slow things are
- Talk to other therapists to make sure they are slow too
- Enroll in more therapy courses
- Talk to me again about how slow things are
Sam listens to my advice and nods sagely as I suggest he build some marketing systems and also tell him what they should be and how to build them.
After listening and nodding Sam reverts to the above list. Bear in mind that Sam actually has the time and ability to act on my advice.
Sam needs some GOYFA … Get Of Your Fat Ass … and do something. It’s not rocket science. If anyone wants more clients they need to firstly build the marketing systems (ezine, reactivation letters, advertorial, yellow pages, referral systems, newsletter, continuity club, seminars, webinars, articles, blog, twitter … the list goes on) and then they need to GOYFA …
Tags: GOYFA, need more clients, small business marketing, spare time