The 8020 Blog

The title of this post sums up pretty well what my business is all about: helping business owners get more clients, make more money and have more fun.

I mean, did you have something else in mind for your business?

When you think about it, “more clients, more money and more fun” is a pretty good plan.

And yet if you looked at how many business owners spend their time it would be understandable if you thought they wanted less clients, less money and less fun.

The reason I say that is that many, if not most, business owners spend their time working on anything but marketing and in the process get less clients than they want, make less money than they need and create more stress (less fun) doing it.

In discussion with a client today I mooted my decades old theory, yet to be disproved, that any business owner who invested 3 out of 5 days a week in marketing activity (i.e. “let’s get some new clients”) would create a massive income-explosion even if they did the marketing badly!!!

Now, before you think”oh yes that’s OK for you but I could never invest 3 days a week into marketing, I’m just far too busy” (oops, too late, you’ve already thought it) … busy doing what exactly? Is there anything more important to the lifeblood of your business and the financial success of you and your family than getting new clients? I doubt it.

There are several barriers to income explosion. But the first and by far the biggest, is the belief that you can not devote time to marketing, that you are too busy with clients/suppliers/staff/emails/meetings/planning/reading/driving/whatever …

The day you choose to find a way to commit - to start with - even one day a week for marketing your business, is the day you will take a giant leap toward the income, business and lifestyle you really want.

I was in Atlanta, Georgia (the USA gets more bizarre every time I visit) last week and heard George Foreman speak. Those of you who have gray hair like me may remember George as the two time world heavyweight boxing champion of the world. He won his second title at age 40 - impressive guy. George had a big motivating advantage over his opponent: he was flat broke.

However George has more recently made a name for himself by selling 80 million “George Foreman Grills”. The product is pretty much the same as dozens of others and is made by Salton Inc which struggled to sell the things until George came along.

By making $150 million promoting a product that he did not own and did not create, both he and Lou Salton make an important point: there are ways to differentiate a commodity product - in this case through celebrity endorsement. There are a bunch of other ways as well but for now consider this …

You can probably use the power of celebrity status to boost the marketing your product/service as well. Worth thinking about…

Every solopreneur and small business owner that I know who has gone from 6 to 7 figure earnings have at least 10 characteristics in common - I’ll put a program together on them soon.

In the meantime here’s one of them … they shift from SPENDING the majority of their time on product delivery to INVESTING the majority of their time on marketing.

Now of course in order to do that you have to get whatever it is that people pay you money for out of your skin and into a product that can be sold independent of your time - it’s not as hard as you might think.

But if you will do that ONE thing - at least 3 full days every week into marketing - even if you do it badly - your earnings will explode.

Best, Tom